JESS WHELAN
Building brands and experiences that work at scale
I work at the intersection of brand, marketing, and execution; turning strategy into work that lands.
My work spans brand building, traditional marketing, and integrated campaigns, often within complex, cross-functional environments. I speak directly to niche stakeholders while building internal systems and carrying initiatives from early concept through delivery.
I bring project management to creative and strategic work and balance vision with pragmatism.
Work
Lead brand and marketing strategy in complex environments
Design frameworks and systems that support scale and future-proofing
Apply project management rigor to creative and strategic work
Current Work
Rebrand program management for a national professional association, overseeing strategy, execution, and cross-functional delivery of a full organizational rebrand ($250K budget).
Scope includes brand architecture, rollout planning, stakeholder alignment and timeline governance across internal teams and external partners.
